A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. There are just a few logical reasons why you need to protect your brand:
Trademark registration of your mark gives everyone constructive notice of the ownership. In my view, this most likely of, if not the most compelling reason for registering your mark. With notice, a 3rd party doing a look up an identical or similar mark as yours will identify that you already own the mark, but is therefore put on notice that its use of similar or similar mark to yours may lead to trademark infringement. Method to party is positioned notice to find a new and different mark. With such notice, registering your mark prevents any conflict in foreseeable future.
Social media is an imperative resource for most businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each social media marketing venue has policies in place to combat improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social media for financial gain, for example, is not uncommon. Such improper practices can make the venue suspending the wrongdoer’s promoting account. Know the venue’s policies for more. However, I realize that when you complain to social media site of those wrongdoing and claim that another is your brand without permission, the company administrator responds with a request of proof of ownership for the subject type. A trademark registration gives compelling proof brand rights.
Registering your mark shows a deal with your brand name and shows buyers that marriage commitment. The goodwill that can be developed through such commitment is invaluable to an enterprise.
Cybersquatters register domain names that are identical or in order to other parties’ trademarks or known brands with the sole purpose of selling them (to the rightful owner) for a high fee. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to file a lawsuit and collect damages from individuals who register a website name can be identical or similar to your trademark.
Trademark registration can last as long as you continue when using the mark in commerce. Or even some businesses that have registered trademarks which are over 100 years old.
Trademark registration may ‘t be for organization, no matter. However, there are many compelling benefits of protecting your brand as you protect any other business help. A trademark is your business’ brand, its identifier. Protect it with trademark registration.